MarTech Series – Marketing Technology Insights
Seekr Technologies Inc., an internet technology company, announced today that it was selected by Supreme Golf, the world’s largest provider of tee times, to power its news search and content experience. The partnership includes a customized content hub that curates the latest golf articles and a weekly e-newsletter, on a cobranded Supreme Golf website.
The experience is fueled by Seekr, a search engine powered by proprietary Artificial Intelligence (AI) technology offering objective results. This partnership will help drive engagement with the Supreme Golf audience while enabling them to evaluate the quality of the news, from golf to politics, to help them make informed decisions about what they consume, share and trust online.
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The custom site not only delivers the latest golf information but also integrates with Supreme Golf’s tee time widget so golf enthusiasts can book their tee time directly. The weekly e-newsletter will highlight golf’s trending topics. As the partnership continues, the two companies will work together to fully integrate the new experience into the Supreme Golf website. In addition, the site will soon incorporate golf advertisers.
“Great content on topics your consumers are passionate about is a surefire way to fuel engagement. Unfortunately, many companies do not have the capability to easily find and compile this information,” said Pat Condo, CEO of Seekr. “That is where Seekr helps. Not only can we create a news hub for a particular sector, but we enable our partners to put the power in their audiences’ hands – giving them the tools to evaluate the content for themselves.”
Jonathan Wride, CEO of Supreme Golf said, “As with any global sport that features world-renowned celebrity athletes, discerning clickbait articles from quality reporting can be challenging. We wanted to make sure our audience of golf enthusiasts could get access to quality content about a sport they love. Through our partnership with Seekr, we make it easy for our customers to get the most up-to-date and reliable golf news.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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